The Friendly Diamonds UK Difference

20000

SATISFIED CUSTOMERS

400000

CERTIFIED DIAMONDS

1000

EXQUISITE DESIGNS

Here’s How We Bring You A Friendly Experience

Certified Diamond Inventory & Visuals

Our inventory boasts over 100,000 certified lab diamonds available in a variety of shapes and sizes. We offer high-definition videos and super-zoom images of the actual diamonds, allowing you to examine any inclusions or blemishes and showing them as realistically as possible. Our website’s diamond filtration system allows you to find the perfect diamond for every budget. Our goal is to make your diamond shopping experience as transparent and informative as possible, ensuring you make a confident, informed choice.

Versatile jewellery Options - For Every Need

With over 10+ categories and 300+ designs, we offer jewellery to suit every occasion, whether it's everyday wear, a wedding, or a cocktail party with options to personalise & customise it down to every detail. With our Virtual Try On feature you can view every piece on your hand in different metal colours and carat weights. You can choose from our ready-to-ship collection or customise your jewellery exactly as you desire for something truly unique.

Ultimate User Experience - just like your next door jeweller!

Our ultimate goal with our website is to provide you with an exceptional user experience, making you feel as though we are your local jewellers. Our platform is customer-centric, intuitive and easy to use, ensuring that you never feel lost and enjoy a seamless experience. It offers a personal touch, with features to opt for a gemologist’s guidance at every step of the way ensuring you feel well-supported.

A bunch of friendly humans - available at your service

We don’t let bots do the talking! Our customer service team is a bunch of friendly humans who are certified jewellery specialists, GIA gemologists, and diamond experts. They aren't here to sell you diamonds—they're here to help you make an informed decision and ensure your experience is nothing short of perfect. They are available across all timezones and you can reach out to them at your own comfort and flexibility via chat, call or email. You can also book a virtual appointment for personalised attention or a diamond viewing appointment at our New York office.

More Than a Transaction - Your Satisfaction Guaranteed

Your purchase isn't just a transaction to us—our job isn't done until you're 100% satisfied. We accept payments via credit & debit cards, bank transfer and PayPal and also offer flexible financing options like After-Pay, Affirm & Split it. We offer comprehensive after sales services like a no-questions-asked 30-day return policy, lifetime warranty, free resizing and a diamond trade-in service. Learn more about our services & values. Your confidence in us is our greatest reward.

Protecting Your Precious Moments - Your Security, Our Priority

Your security and peace of mind are paramount to us. We maintain complete confidentiality of all the information you share with us and our secure payment gateways guarantee your financial safety. We source certified diamonds only from the most trusted vendors, and our jewellery comes with IGI certifications of authenticity. We take full responsibility for every purchase, offering insured shipping to protect your investment. Your trust is the foundation of our relationship, and we are committed to maintaining it at every step.