Unlock FREE lab diamond jewelry on purchases over $1,000

Visit Our NYC Showroom

Meet us in-person and explore our wide range of
popular signature pieces.

BOOK AN APPOINTMENT
New York showroom
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NOT JUST SHOPPING

It's An Experience!

Book your appointment at our New York showroom in Midtown Manhattan's 5th Avenue! Try on our signature designs from rings, bracelets, pendants and more. An experience so personalized, one visit won't be enough!

VISIT US IN NEW YORK

What Are You STEPPING INTO?

Our Services

A SPACE WHERE YOU RAISE CHAMPAGNE GLASSES - NOT GET SALES PITCHES!

Try Before You Buy

Try Before You Buy

Wear, feel, and flaunt our newest designs and popular picks. Be 100% convinced, because a confident buy is the ultimate upgrade.

Real-Time Diamond Inspection

Real-Time Diamond Inspection

Examine your diamond in person—cut, clarity, and brilliance, all in real time. Our experts walking you through every detail.

Try Before You Buy

Try Before You Buy

Wear, feel, and flaunt our newest designs and popular picks. Be 100% convinced, because a confident buy is the ultimate upgrade.

Real-Time Diamond Inspection

Real-Time Diamond Inspection

Examine your diamond in person—cut, clarity, and brilliance, all in real time. Our experts walking you through every detail.

Your Schedule & Mood

Your Schedule & Mood

We recommend appointments for a well-prepared and smooth experience. If your schedule is unpredictable, you can simply walk in as well.

Knowledge, Minus The Jargon

Knowledge, Minus The Jargon

The 4 Cs, backed by our 5th C of Confidence - we explain it all in a way that actually makes sense.

1-On-1, Just Like It Should Be

1-On-1, Just Like It Should Be

Get undivided attention from our specialist who will actually listen to you.

Have It Your Way

Have It Your Way.

We help you design engagement rings, wedding bands, and fine jewelry from scratch.

NEW YORK,
Can’t wait to meet you!
What 1000+ Reviews Say About Us

Evanna C.

Verified

I ordered a beautiful half-eternity ring with oval lab diamonds and the piece that arrived was gorgeous, well-made (had a weighty feel to it..

Stewart P

Verified

I had a great experience with Friendly Diamonds while shopping for an engagement ring. The prices were very reasonable, and the quality of...

Anthony F

Verified

Absolutely Stunning – Exceeded Every Expectation! From start to finish, their customer service was exceptional – warm, knowledgeable...

Crowned by Love, Chosen With Confidence