5 Mistakes to Avoid When Buying a Diamond Ring Online in the UK

You're sipping your afternoon tea in front of your laptop, browsing through pages of glittering engagement rings and wondering, “Could this be the one?” The quick answer for most would be “Yes, of course!” The ease of being able to shop from the comfort of your home is unparalleled; no more waiting in queues or dealing with awkward sales pitches (either under-selling or over-promising), and you can do it in your pajamas when you're feeling lazy! But despite the convenience of online shopping, there are certain situations where it pays to exercise a certain degree of caution. And while it’s now easier than ever to buy diamond rings online, it’s also easier to pick the wrong ring, which could potentially lead to disappointment.
   
At Friendly Diamonds, we’ve heard all the horror stories, from mislabeled stones to sketchy return policies, and we’re here to help you dodge them. Let’s walk through five common mistakes people make when shopping for diamond rings online in the UK and how you can avoid them with a little help from (yep, you guessed it) us.

Table of Content

• Mistake #1: Trusting Just Any Online Retailer
• Mistake #2: Not Getting Certified Diamond
• Mistake #3: Not Reading the Fine Print (Returns & Warranty)
• Mistake #4: Missing Out on Customisation
• Mistake #5: Putting Too Much Emphasis on the Price Tag
• Bonus Tips: Buy Smart Sparkle Smarter
• FAQs: Everything You Need to Know Before You Buy Diamond Rings Online
• Final Thoughts: Let Your Diamond Ring Story Begin the Right Way

Mistake #1: Trusting Just Any Online Retailer

Olivia saw a website advertising incredible prices. The flashing banners read, “REAL DIAMONDS—80% OFF!”. She bites and orders a ring. Weeks later, she receives a ring with a sparkling stone. With a difference you can only feel. She knew she’d bought a dud. There was nobody to grumble to. No customer service to call. No return or exchange policies to complain about. Patricia had purchased a ring over the internet that she had fallen deeply in love with. It was a hip and trendy ring! But when it arrived, it was a size too small. No big deal, right? Wrong! The website Patricia ordered from did not offer returns or resizing. Urgh, the horror!

We believe you should always feel confident when buying jewellery online, so we give you 30 days to return and a lifetime warranty to keep your ring shining bright for eternity. If this isn’t your perfect match, we’ve got your back.

Therefore, when buying diamond rings online, make sure you read the small print, and if you're shopping with us, we make that part pretty simplistic too.

Mistake #2: Not Getting Certified Diamond

Jamie bought a stunning-looking ring with a “brilliant” cut at a “brilliant” price, or so he thought. To his despair, Jamie’s diamond was not of the quality that was claimed, and there was no official backing to counter the same.

When buying diamond rings on the web, diamond certification is key!  Certification is necessary within the diamond industry, especially when buying diamond jewellery online, to ensure the authenticity and quality of the diamond. Every diamond ring at Friendly Diamonds is certified by either GIA or IGI, two of the world’s top diamond grading authorities, leaving no exceptions! Be it a lab diamond solitaire ring or a halo setting featuring beautiful diamonds, you will know what you are buying!

Plus, with our lab-grown diamonds certified anytime, anywhere and as much as 60–70% below mined diamonds, you’ll get the luxury sparkle of diamonds, without the luxury price.

Mistake #3: Not Reading the Fine Print (Returns & Warranty)

Patricia had ordered a ring online that she had fallen in love with. It was a sleek and stylish ring! But when it arrived, it was a size too small. No big deal, right? Wrong! The website Patricia ordered from did not offer returns or resizing. Urgh, the horror!

We believe you should always feel confident when buying jewellery online, so we give you 30 days to return and a lifetime warranty to keep your ring shining bright for eternity. If this isn’t your perfect match, we’ve got your back.

Therefore, when buying diamond rings online, make sure you read the small print, and if you're shopping with us, we make that part pretty simplistic too.

Mistake #4: Missing Out on Customisation 

Sam had his heart set on a ring that screamed “her.” He found one that fit the bill, made his online jewellery purchase, only to later realise that he could’ve added personalised finishes that would suit her style even more, whether it was a hidden message or just a different metal for the jewel base. Alas, a sparkle of regret is what kept him company.

The best part about shopping with Friendly Diamonds is that you never have to settle for close enough. With our Create Your Own (CYO) collection, you can personalise everything from the shape of your diamond to the type of setting and metal. That’s not all; we also offer free engraving services on all made-to-order and CYO rings. So, whether you’re looking to inscribe a word, initials or a date, you can make your jewellery even more meaningful.

When you are buying diamond rings online, don’t just buy something off the shelf and create something that comes from the heart. And absolutely no diamond to flaunt.

When you are buying diamond rings online, make sure you know the credibility of the retailer. At Friendly Diamonds, we've worked hard to build an impeccable reputation online that is built on trust, transparency, and clients who are delighted. But don't take our word for it; our reviews explain it all. Whether you are buying your first diamond or fifth, you can rest easy knowing that Friendly Diamonds will make it stress-free and shine-worthy. 

Mistake #5: Putting Too Much Emphasis on the Price Tag

Ben sorted by “lowest price first” and picked the first halfway-decent ring that appeared. It had looked fine in the pictures, but the diamond had no brilliance and after a few months, the setting began to look worn.

We understand that everyone has their own budgetary requirements. But when it comes to purchasing something as significant as a diamond ring, one should also always give preference to value over price. At Friendly Diamonds, you can buy budget-friendly, ethically sourced lab-grown diamonds that are as real as mined diamonds.

You'll also get skilled craftsmanship. Great service. And classic design. Now that's value.

So, yes, when purchasing diamond rings online, be a shrewd judge of price, but make sure you're comparing apples to apples. Or in this case, sparkles to sparkles.

Bonus Tips: Buy Smart Sparkle Smarter

Still not sure? Here are some tips to cap it all off:

By sticking to UK-based jewellers, you avoid customs charges and benefit from faster shipping.

Use secure payment options and always look out for the padlock symbol.

Try virtual try-on tools if available; it’s the next best thing to being in-store.

Chat with real experts at Friendly Diamonds; our team is always happy to help you choose the perfect piece with no pressure involved.

FAQs: Everything You Need to Know Before You Buy Diamond Rings Online

Is it safe to buy diamond rings online in the UK?

Absolutely, provided you shop wisely. Seek out established jewellers with verified reviews, secure payment options and clear terms and conditions. Established UK retailers such as Friendly Diamonds offer certified lab-grown diamonds, clear and trustworthy service and a commitment to customer satisfaction, giving you complete peace of mind.

How do I know if a diamond is real when I buy diamond rings online?

Seek accreditation: At Friendly Diamonds, all our diamonds, be they mined or created, have grading certification from acknowledged laboratories such as GIA and IGI. The certificate assures you that the diamond’s quality, based on the four C’s, i.e., cut, clarity, colour, and carat, is genuine, enabling you to purchase the right diamond online.

What is the benefit of buying lab-grown diamonds when purchasing diamond rings online?

Lab-created stones offer the same brilliance and durability as mined diamonds but at a more affordable price and are a conflict-free, more eco-friendly choice. When you shop with Friendly Diamonds, you're buying yourself an ethical sparkle that won't cost the earth, figuratively or literally.

Can I customise my ring if I buy diamond rings online?

Absolutely! At Friendly Diamonds, you can go to our Create Your Own (CYO) collection where you choose your diamond, ring setting, metal type, and even add free engraving. It's the ideal place to ensure that the ring is as custom and special as your love for one another.

What if the ring doesn't fit or I get a change of heart?

We have you covered. Friendly Diamonds offers a 30-day return policy and lifetime warranty so whether it’s sizing or second thoughts on your mind, you can shop stress-free. Buying a diamond ring online shouldn’t feel like a risk; it should be exciting!

Final Thoughts: Let Your Diamond Ring Story Begin the Right Way

Buying a diamond ring online can be a dreamy experience when done right. From personalisation to peace of mind, it all comes down to choosing the right retailer and asking the right questions.

At Friendly Diamonds, whether you are gifting a significant other or buying it for yourself, we are here to help you at every step. From transparent policies and warranted quality to affordable lab-grown diamonds and service straight from the heart, we want your journey to be as magnificent as the jewellery.

Therefore, when you’re looking to purchase diamond rings online, ditch the drama and dazzle with confidence, because your love story deserves only the best.

Choose Friendly Diamonds for a Friendlier Tomorrow!